The shoe marks the biggest redesign of the franchise since 2015 debut and boasts an all new Boost midsole and revamped upper
SINGAPORE, 15 JULY 2024 – Redesigned from the ground up, adidas has recently unveiled the Ultraboost 5. adidas' latest innovation gives runners the highest energy return yet, thanks to a new midsole construction that offers 9mm more Boost.
The shoe is built for those looking to get more out of their run, and to understand runners’ relationship to energy adidas commissioned research which revealed that one in five 18–24-year-olds (21%) cite their energy levels as their biggest concern right now.
Dr Eliza Filby, Historian of Generational Evolution, who led the research, says: “The next generation is under a lot of pressure, burnt out, feels disorientated at the state of the world and there are so many demands on their energy and time. When it comes to making a choice about what they focus on, physical exercise like running can often be one of the first things to go. 60% of those who don’t dedicate as much time as they’d like to sport, mention a lack of energy as the main reason, despite the positive endorphins it releases.”
For those looking for more energy from their runs, adidas has designed the Ultraboost 5, which uses a re-engineered LIGHT BOOST™ midsole packed with 9mm more foam under the heel and forefoot which allows for reduced weight, higher cushioning and 2% more forefoot energy return than the Ultraboost Light.
How? The Boost-packed midsole, which offers higher responsiveness and cushioning in the heel and in transition–instantly bounces back to its original shape as a runner’s foot hits the ground, allowing them to go further while expending the same amount of energy.
And, thanks to a new adaptive Primeknit upper, it offers adaptability and enhanced fit in key zones, maximising breathability where possible to make sure the foot is cool each step of the way.
“The Ultraboost is a true running icon and this is our best yet” says Simon Lockett, Footwear Product Marketing Category Director, at adidas. “82%2 of people that have tested it say they prefer its energy return to their own shoes, and 70% say they had more fun while running wearing it. That’s always been the superpower of Ultraboost, especially now it’s back with more Boost, and a lighter weight than ever before.”
Experience 5-STAR ENERGY with #adidasRunnersSG on 18 July!
To celebrate the release of the Ultraboost 5 locally, adidas Runners Singapore is hosting a 5-star Energy Night Run on July 18 from 7pm to 9pm, outside the ArtScience Museum. Enjoy a fun night of fitness, community, and unbeatable energy and experience the ULTRA ENERGY of the fifth-generation Ultraboost, renowned for its highest energy-returning cushioning system yet. After the run, refuel and recharge with snacks and hydration provided by Zenko Superfoods and Antidote Juice.
Interested participants can sign up via the adidas Running App. Tap the Community tab, locate adidas Runners Singapore under “Groups & Communities”, select "View Upcoming Events" and join the run.
Members-exclusive Retail Perks
Starting July 18, adiClub members can score exciting retail perks to celebrate the launch of the all-new Ultraboost 5 series.
1. Redeem the adidas Ultraboost by The Bay Key City Tee with your adiClub points Snag the local Key City Tee from July 18 - August 18 using your adiClub points.
Here's how: Redeem for 500 adiClub points with any purchase of Ultraboost 5 or Ultraboost 5X footwear; or redeem for 3,500 adiClub points, with no purchase required.
2. Complimentary Run & Refuel Bundle (worth $46) up for grabs. Starting July 18, the first 20 adiClub members to purchase an Ultraboost 5 or Ultraboost 5X will receive a free Run & Refuel bundle (worth S$46) consisting of an Antidote juice pack and Zenko Superfood Chocolate clusters (while stocks last).
Participating stores and dates:
Ultraboost by The Bay T-shirt redemption | Run & Refuel Bundle redemption |
adidas Brand Centre Orchard adidas Marina Bay Sands adidas Suntec City adidas Bugis+ adidas VivoCity Performance (L1) adidas ION Orchard adidas Bugis Junction adidas JEM adidas Causeway Point adidas Jewel adidas Waterway Point adidas Tampines One | adidas Brand Centre Orchard adidas Suntec City adidas VivoCity Performance (L1) adidas Marina Bay Sands |
Ultraboost 5 launches for both men and women in a white and grey base with expressive ‘Spark Orange’ and ‘Lucid Pink’ colour pops to represent the burst of energy the shoe unlocks. Available from $259 the Ultraboost 5 and the Ultraboost 5X are available in-store and online.
For more updates and details, follow adidas Singapore on Instagram and Facebook, and use the hashtags #adidasSG and #Ultraboost5 #adidasrunning
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