From July 10, fans can catch the giant official UEFA EURO 2024 Final Match Ball on display at Jewel Changi Airport, Level 1, HSBC Rain Vortex
Singapore, July 5th, 2024 – As the UEFA Euro and Copa America tournaments heat up, adidas has reintroduced the F50 with the ‘Advancement Pack’. This will be accompanied by a series of local activations in partnership with local adidas football Creators and Weston Corporation (Weston Corp).
Two decades after its debut, and a nine-year hiatus, the well-loved F50 has returned with a revamped design featuring all-new iterations of the iconic boot, which boast optimal performance engineered for game-changing multidirectional speed and acceleration.
Seen on the feet of some of the best players like Lionel Messi and Son Heung-min, the new F50 empowers today's athletes to harness their speed to break rigid moulds of play and experience football on their own terms.
The F50 Advancement Pack (F50 Elite Laced and F50 Elite Laceless) is now available at Weston online at weston.com.sg/collections/f50, and at select Weston stores: Queensway Shopping Centre (L1 and L3), Peninsula Shopping Centre, Kallang Wave Mall, Vivo City, Tampines Mall, Junction 8, and Weston 313@somerset.
Closer to home, adidas and Weston Corp have teamed up with local adidas football Creators on a localised ‘F is For Fast’ campaign, which captures the essence of speed on the pitch.
The campaign features Marc Ryan Tan (@marcryannn), Christopher Van Huizen (@vanhuizenn) of Lion City Sailors, Glenn Kweh (@glennblaze) of Tampines Rovers, Ikhsan Fandi (@ikhsanfandi) and Harhys Stewart (@harhyss) of BG Pathum United, and Izzati Rosni (@izzatirosnii) of women’s Albirex Niigata Singapore Football Club.
Sports Journalist and TV Presenter, Ash Hashim (@futbolita) and football fan Content Creator, Nicholas Teo (@hargaohunk) also feature in the campaign, celebrating the rising blokecore trend and love of the sport for all.
adidas and Weston Corp present following activities and perks for football fans to enjoy this season:
1. UEFA EURO 2024 Final Match Ball on display From July 10, catch the giant official UEFA EURO 2024 Final Match Ball on display at Jewel Changi Airport, Level 1, HSBC Rain Vortex.
2. Put your speed reflexes to the test and win exclusive F50 merchandise. From July 1 to July 20, customers who purchase any adidas item at Weston Queensway will get to test their speed reflexes at the Reaction Speed Wall. The goal? Tap as many lighted pods as possible within 30 seconds.
The top three scorers will each win a pair of F50 boots, personalised with their initials. Football fans can also join in on a second round of the competition from late July at the newly-renovated Weston store at 313@Somerset
3. Stand to score an exclusive year-long boot deal and more. From July 1 to July 31, participants can enter an Instagram competition for the opportunity to win a pair of personalised F50 boots, presented in a limited edition adidas F50 box, along with a 1-year adidas boot deal*!
*includes 1x pair of adidas Elite F50 boots per quarter for 12 months
Competition mechanics:
1. Capture a video Reel or photo collage of:
a. The F50 and adidas Fed kits mini exhibition at Weston Queensway
b. Yourself trying on the F50 boots, or adidas Fed kit
Singapore (@adidasSG)
3. In the caption, share your favourite F50 memory or tell us which is your favourite adidas
Euro 2024 kit, and why.
4. Your Instagram profile must be set to public to be eligible
For more updates and details, follow adidas Singapore @adidasSG, and Weston Corporation @westonsingapore on Instagram and Facebook, and use the hashtags #F50 #adidasSG and #adidasFootball and #WestonSG
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