With many different brands on the market offering countless types of protein powder, Amazin Graze’s protein blends stand out in their use of vegan-friendly natural ingredients
PHOTO: AMAZIN' GRAZE
The average plate of chicken rice may be cheaper and seem more flavourful than a bowl of salad, but healthy snacks brand Amazin’ Graze has set out to create foods that are enjoyable, affordable, and nutritious.
Founded in 2015, Amazin’ Graze is built on the belief that “you are what you eat” and have prided themselves in using fresh ingredients native to the Southeast Asian region.
Their protein products—protein blends and protein granola—were developed on the premise that protein is an essential component of everyone’s diets and can reduce caloric intake as it curbs our appetites. Additionally, protein intake can effect muscle gain, injury recovery, and aid in weight loss.
PHOTO: AMAZIN' GRAZE
Amazin’ Graze Protein Blends
With many different brands on the market offering countless types of protein powder, Amazin Graze’s protein blends stand out in their use of vegan-friendly natural ingredients. The blends come in two classic flavours—Oh-So-Vanilla and Choco-Holic—that are packed with antioxidant-rich superfoods and two billion CFU of probiotics for an immunity boost and to promote gut health respectively. There is also no added sugar.
For fitness enthusiasts, protein shakes are useful before or after training sessions to kickstart and increase natural muscle protein synthesis that occurs during exercise. This helps to repair any muscle damage.
PHOTO: AMAZIN' GRAZE
Combined with resistance training, protein shakes can also increase muscle growth and amplify recovery.
As muscle protein synthesis can increase for up to three hours after consuming protein, our bodies benefit from the elevated blood amino acids.
However, even for those who are just looking for a supplement to their everyday diets, Amazin’ Graze’s protein blends can be used as a flour substitute for blueberry maple pancakes, waffles and protein cookies. They can also be swirled into coffee, yoghurt or oatmeal.
PHOTO: AMAZIN' GRAZE
Amazin’ Graze Protein Granola
Though Amazin’ Graze may boast a selection of 12 granola flavours, after months of R&D, their Protein Granola was created and provides an especially power-packed breakfast in a bowl.
A 50g serving of this granola provides 6.9g of protein which is 14% of what one should consume in a day (based on a 2000 calorie diet). For context, in general food guidelines, 5% is considered too low and 20% is considered high. Additionally, Amazin’ Graze used their fan-favourite ABC Nut Butter in this granola—making it a powerhouse protein-packed crowd-pleaser.
PHOTO: AMAZIN' GRAZE
Where to find Amazin’ Graze
Amazin’ Graze’s products can be found in popular Singapore grocery stores such as Fair Price, Cold Storage, Sheng Siong, Giant, and also purchased directly online on Amazin' Graze's website.
Though people may find healthy foods to be too expensive (which can be true), Amazin' Graze believes that healthy food should be accessible to everyone which is why they strive to maintain affordable prices.
They have also commonly heard that many expect healthy foods to taste bad because it is healthy, which is a misconception and a hang up to most people who want to "Go Healthy." Their team works tirelessly to ensure that their products are nutritious, and firstly, delicious.
PHOTO: AMAZIN' GRAZE
The brand has been well received regionally and is expanding to other markets as they have seen a global surge of people becoming more health conscious. By keeping their packaging approachable and fun, they aim to become one of the pioneers to reach the masses.
Overall, the Amazin’ Graze team works to raise awareness that protein is not just for gym junkies and hopes to break the myth that protein makes you bulky and just grows muscles.
As the number of people who are aware of the importance of protein increases, they are committed to continue bridging the gap between everyday people and protein.
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