This year’s KFF Singapore Badminton Open (“SBO 2025” or “the Open”) will start on Tuesday, 27 May 2025, with finals day on Sunday, 1 June 2025
This year marks a special year for SBO, celebrating SG60 with a special bus journey that commemorates Singapore’s sporting and political history, and a short film of men’s singles badminton player Jason Teh Jia Heng that would showcase his preparations for the Open. The Karim Family Foundation renews the title sponsorship of the Open for the third year running.
“Bringing the Open to the People” – Bus No. 7 route commemorates historic site
The Organising Chairman of SBO 2025, Mr Bryan Long, promised that this SG60 edition of the Open is going to be one of the most memorable ever: “We are going to bring the Open to the people of Singapore. We would like everyone in Singapore to follow the journey of Bus no. 7 as it travels from Bedok through Orchard Road to Clementi, passing the historic Guillemard site that is presently home to the KFF Badminton Arena. While there are very special passes to be won to the Open, I hope that Singaporeans will also take this opportunity to learn about our sporting and political history.”
For 30 days starting from mid-April, SBS Transit bus service number 7 will be adorned with photographs of local players, past winners and top international shuttlers who have previously competed at the Singapore Badminton Open. Seven pairs of passes for the entire duration of the 2025 tournament will be given away to the most creative selfies with the bus that are posted on Instagram with the hashtag #kffsbo2025chasethebus. More details will be available in April.
Bus service number 7 was chosen as it passes the Singapore Badminton Stadium which is now branded as the KFF Badminton Arena when it reopened on National Day last year. On 1 September 1999, the Singapore Badminton Hall at Guillemard became the first sports facility in Singapore to be designated a historic site by the National Heritage Board. The stadium was officially opened in June 1952. It hosted the Thomas Cup in 1955 and 1958, as well as the badminton events at 1983 SEA Games where Wong Shoon Keat won Singapore’s first and only badminton men’s singles gold medal. In the 1960s, the PAP had also made public speeches at the venue to celebrate their victory in the general elections, and the stadium was the site for the vote-counting for the Referendum on Singapore’s merger with Malaya, Sabah and Sarawak on 1 September 1962.
“Countdown to the Open” – a commemorative short film on Jason Teh
Titled “COUNTDOWN TO THE OPEN: JASON TEH”, this short 10-minute film is presented by Eagle Brand to celebrate its long history in Singapore that dates back to pre-independence days, and it would premiere on YouTube in June. Jason Teh’s dogged determination to win his first BWF World Tour title saw him battle through seven finals before his emotional triumph on his eighth attempt at the Thailand Masters Super 300 earlier this month. His remarkable resilience is a value that resonates with many Singaporeans and his fans around the world. Upon his Thailand Masters victory, President Tharman Shanmugaratnam, Prime Minister Lawrence Wong and Minister Edwin Tong all posted congratulatory messages on social media.
The movie is produced and directed by fashion photographer and law professor David Tan, who is also the Singapore Badminton Association’s Vice President (Business Development & Communications), and the director of photography is Albert Vincent Wu, who has previously filmed short videos featuring celebrities such as Kit Chan and Benjamin Kheng.
The film will feature a 30-day countdown of Jason Teh, 24, in his preparations for the Open. Jason was ranked world number 61 at the start of 2024 and steadily climbed the rankings, achieving a career-high world ranking of 26 after his Thailand Masters win on 2 February 2025. The film is the first of its kind of any BWF Super 750 tournament. The 30-day countdown starts on Sunday, 27 April 2025, and viewers will be able to catch a glimpse of Jason’s preparations, including court testing before his first match and what he does when he is not training or competing.
Jason said: “I am thrilled to be a part of this national celebration, and I hope the film will give Singaporeans a rare insight into the life of an athlete. People often only see us winning –or losing–on court, but they may not know how much blood, sweat and tears happen behind the scenes. My family and friends are as much a part of my sporting journey as are my coaches, sparring partners, physiotherapists, sport scientists and the administrators at SBA.”
Ms Karin Chan, Head of Marketing at Eagle Brand, said: “At Eagle Brand, we are honoured to celebrate Singapore’s rich heritage and indomitable spirit through this groundbreaking film featuring Jason Teh. His journey of resilience and determination embodies the values we cherish as a homegrown brand that has supported generations of Singaporeans since 1916. Staying true to our brand promise, ‘For Your Well Being’, we remain dedicated to innovating and delivering effective solutions that support health and wellness for everyone, especially in sports. As Jason inspires us with his dedication on and off the court, we hope this film will resonate with audiences and ignite a shared sense of pride as we commemorate SG60 together.”
Title Sponsor and Presenting Sponsor
In their continued generous support of the sport of badminton, the Karim Family Foundation (KFF) has renewed their title sponsorship of the Open. As a BWF World Tour Super 750 event, the KFF Singapore Badminton Open will prove again to be a blockbuster event with all of the top 15 singles players and top 10 doubles pairs in the BWF World rankings competing for a total prize money of US$1 million in 2025. In the spectacular 2024 edition, the women’s singles champion An Se Young, mixed doubles champions Zheng Siwei and Huang Yaqiong, and women’s doubles champions Chen Qingchen and Jia Yifan, went on to capture the gold medal at the Paris Olympics. The 2024 KFF Singapore Badminton Open, attended by over 30,000 spectators, was one of the four nominees for the Best VIP Experience & Hospitality Award at the 2024 HSBC BWF World Tour Host Awards in a competitive field where none of the Super 1000 series tournaments was even nominated.
Lead Principal of the Karim Family Foundation, Ms Cindy Karim, said, “We are delighted to be the title sponsor of this prestigious tournament for a third year. This year, we are excited to introduce new offerings that will enhance engagement and bring even greater value to both fans and players. The title sponsorship is just one of the Karim Family Foundation’s multiple partnerships with SBA that covers the spectrum of athlete development, sports for the community and the sporting facilities at the KFF Badminton Arena on Guillemard Road. We are committed to promoting excellence in sports, inspiring future athletes, and reinforcing Singapore’s position as a leading sports hub.”
Local information technology-solutions company JK Technology, founded by Mr Eugene Ang, has also renewed their commitment as Presenting Sponsor of the SBO. In 2024, JK Technology had committed $500,000 toward SBA’s post-career gratuity program, which aims to provide inancial security to national players post-retirement. Earlier this year, the company through its philanthropic arm JKTech Foundation pledged to provide up to $100,000 per year to the JK Tech Long-Term Athlete Development Program, which is a scholarship program that will fund up to ten young student-athletes in a number of areas such as financial aid, access to expert professional support, funding for participation in competition and access to badminton infrastructure and coaches. JK Technology’s executive director, Eugene Ang, said: “JK Tech has longstanding partnership with SBA that stretches from the start of a young athlete’s sporting journey in the pathway programs to the athlete’s post-career welfare. Through the Singapore Badminton Open, we want more Singaporeans to be able to enjoy watching world-class players, including our own national players, live in action right at our doorsteps. I hope that young boys and girls will be inspired to pick up badminton or train even harder to aspire to the national team after watching their idols in competition. In line with celebrating SG60, we should bring the Kallang Roar into the indoor stadium this year at the Open!”
Ticket Sales
Early bird season tickets for the KFF Singapore Badminton Open 2025 will be available at Ticketmaster Singapore from 15 March 2025.
For the early bird specials available only between 15 March to 21 March 2025, season tickets are priced between $90 for standard balcony up to $400 for platinum seats. Individual daily tickets range from $30-$120 for the preliminary rounds of R32 and R16 (27-29 May), $50-$200 for quarterfinals (30 May), $75-$250 for semifinals (31 May) and $85-$300 for the finals (1 June).
After this promotion period, the normal prices would be as follows: season tickets $100-$450, $40- $140 for the preliminary rounds of R32 and R16 (27-29 May), $60-$240 for quarterfinals (30 May), $85-$290 for semifinals (31 May) and $100-$330 for the finals (1 June).
Fans looking for a premium experience can opt for The Champion Club package at $1,500, which offers even more exclusive perks this year, such as VIP seating, a special one-day access to see players at court testing/acclimatisation, priority queue during the Meet-and-Greet sessions with players, and to be able to play/take photographs on the competition courts (field of play) at the after-party at the end of finals day. The Champion Club experience is available to just over thirty individuals. More details will be announced in March. All prices are subject to prevailing GST and booking fees.