top of page
Writer's pictureHanida Hussein

Berlin Bound: Team BMW Group Asia Takes on the 2024 Berlin Marathon

SportPlus.sg caught up with Team BMW Group Asia Team Lead Cheryl Tay and Lucas Lim in second episode of 'The Athletes' Voice' to discuss this year's Berlin Marathon

PHOTO: TIM YAP, BMW GROUP ASIA

This year marks a significant milestone as the BMW Berlin Marathon celebrates its 50th anniversary, and with it, Team BMW Group Asia is bringing some exciting updates, and how Team BMW is gearing up for it.


Led by Cheryl Tay, this would be Team BMW Group Asia's third year running at the Berlin Marathon. Joined by debutant Lucas Lim at SportPlus Studios, there was a notable sense of excitement as the pair discussed the group heading up to Berlin this year and what we can expect from them here in Singapore.

Whether you’re a seasoned marathoner or just beginning your running journey, here’s a glimpse of what’s in store for this year’s race.


BMW Berlin Marathon 2024: What’s New?


Cheryl shared that Team BMW Group Asia 2024 is more than just a group of runners—it’s a representation of commitment, unity, and diversity. This year’s team is made up from different backgrounds, each with unique motivations and personal goals.

PHOTO: TIM YAP, BMW GROUP ASIA

The team's mission? To celebrate running while striving for personal bests, as well as to embrace the electric atmosphere that Berlin brings to the global running community.


The Look: Team BMW Group Asia’s Jersey Unveiled


We wanted a design that stood out." One of the most noticeable updates this year is the Team BMW Group Asia jersey. It’s brighter and more colorful than in previous years so that supporters can spot it from afar and recognize it as the Team BMW Group Asia.


What sparked this change? It was because the previous design, which was black, made it hard for people to spot the team while they were on the course.

PHOTO: TIM YAP, BMW GROUP ASIA

When asked what he personally looks for in a race singlet, Lucas highlighted the importance of comfort and breathability over appearance. Performance has always been his key metric, especially in a marathon setting.

PHOTO: TIM YAP, BMW GROUP ASIA

Lucas explained that the new design reflects the celebratory spirit of the marathon’s 50th year and the Olympic year.


BMW and the Marathon: A Legacy of Partnership


BMW has played an integral role in the Berlin Marathon for many years, and Cheryl delved into the significance of this partnership. "BMW's involvement goes beyond sponsorship," she explained. "They contribute to the event's organization, innovation, and overall runner experience. As partners, they’ve helped the Berlin Marathon become one of the world’s most prestigious races."

PHOTO: TIM YAP, BMW GROUP ASIA

This partnership, now celebrating its 50th year, symbolizes the connection between endurance, innovation, and excellence—qualities that both BMW and the Berlin Marathon share. Cheryl emphasized how special it is for the team to be representing such a long-standing collaboration on the global stage.

PHOTO: TIM YAP, BMW GROUP ASIA

The Team’s Ambitions and Goals


As the marathon approaches, we asked Cheryl and Lucas about their personal goals for the race. Both agreed that while personal bests are always a motivator, the real goal is to enjoy the process and celebrate the team’s journey together.


From first-time marathoners to those seeking redemption or wanting to re-enter the running scene, our team includes Melissa Foo, Kenneth Seet, Kenneth Lee, Clarissa Seow, Dawn Sim, Ivan Chan, Wendy, Boon Hua, Martin, Charles, and Kim Won Tae.

PHOTO: TIM YAP, BMW GROUP ASIA

“Of course, we all want to push ourselves, but for me, it’s about the experience,” Cheryl said. “Being part of something this big is a victory in itself.”


It’s a well-rounded team with different backgrounds, ages, careers, and running abilities. But the important thing is that, as a team, we all managed to support and encourage each other.

PHOTO: TIM YAP, BMW GROUP ASIA

Looking Ahead: What to Expect from Team BMW Group Asia


With race day fast approaching this weekend, there’s much anticipation around what Team BMW Group Asia will deliver on the streets of Berlin. According to Cheryl and Lucas, we can expect great performances, a united front, and plenty of emotional moments as they take on the 42.194KM challenge.

PHOTO: TIM YAP, BMW GROUP ASIA

As we countdown to the 2024 BMW Berlin Marathon, the excitement builds. Whether you’re part of the running community or a supporter, Team BMW Group Asia's journey is one to follow. From the team’s colourful new look to their deep connection with the event, there’s a lot to look forward to this September.


For updates on the team’s journey, keep an eye on SportPlus.sg and Team BMW Group Asia team members' socials, where behind-the-scenes content and race-day highlights will be shared. #BerlinMarathon #TeamBMWGroupAsia


Comments


bottom of page