An iconic modern mountain sports lifestyle brand, Salomon is known for creating innovative, premium and authentic footwear, apparel and winter sports equipment in the French Alps, and has now finally opened its first ever brand store in Southeast Asia.
The new Salomon Brand Store at Raffles City Singapore offers a full range of Salomon mountain sports and lifestyle products including outdoor, trail, running and first ever launch in Singapore of Salomon’s coveted Sportstyle Collection.
Regardless of whether you are a hardcore outdoor enthusiast, or a mountain-inspired urban sportsperson, it is difficult not to get excited by Salomon's offerings and see it as a great destination for your next trail or hiking expedition shopping spree.
At a ribbon cutting ceremony on Wednesday, 24 January 2024, media attendees witnessed the unique flavours Salomon immediately brought to the local running and sports community.
Said Shobi Yap, "The store had a really clean and fresh interior and there were so many cool shoes on display."
"The brand is very fashionable and functional at the same time, and I think they're suitable for not just sports but also elevating any outfit," added Claudia Peeris.
Members of media also had the opportunity to try their hands at building their own terrariums at the Salomon Trail to City Exhibition on Level 3 Atrium of Raffles City.“It was a super fun hands-on experience and we got to bring them home as well. The exhibition showed the history of how Salomon came about, and it was really interesting to look through it and find out more about the brand,” said Peeris
It appears setting up its first brand store in Southeast Asia is both strategic and functional at the same time.
Scott Mellin, Salomon Global Chief Brand Officer, shared: “Positioned strategically, Singapore serves as a crucial market for Salomon, offering a gateway to a community that shares our passion for adventure.”
The Salomon Trail to City Exhibition
As part of the opening celebrations, Salomon is holding the spectacular Salomon Trail to City Exhibition on Level 3 Atrium of Raffles City from January 25 to February 14. The Exhibition features a unique display that showcases the legacy of the Salomon brand, alongside the latest range of XT-6 styles and a preview of upcoming collaboration products.
The space will also play host to several workshops over the next two weekends which the public can participate in. The Salomon Brand Store is located at 252 North Bridge Road, Raffles City Singapore, 02-31 Singapore 179103.
Featured Salomon Products
The new store will feature some of Salomon’s most desired products including S/LAB performance running items, the limited Salomon X-ALP for gr10k from their collaborative Intersections arm, and extremely popular Sportstyle products like the XT-6.
S/LAB
Salomon’s S/LAB collection is the product of close collaboration between our design team and our world-class athletes, delivering top performance without compromise.
The Salomon XT-6 is priced at 299 SGD
XT-6 (Sportstyle)
Originally launched in 2013, the XT-6 is the preferred footwear of world-class athletes for ultra-distance races under harsh conditions, now returning for the fashion-forward city explorers with updated colours and materials.
Singapore Retail Price: 299
SGD X-ALP for gr10k
Dynamic fashion proxy gr10k collaborated with Salomon to create the X-ALP gr10k shoe, blending ultra-resistant fireman's uniform fabrics for a karting and motorsports-inspired product. The X-ALP for gr10k will be available on January 27.
Singapore Retail Price: 299
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