Come 2023 January, ASICS will be launching an all-new iteration of one of its ranges of running shoes with comfort at the forefront of its design
PHOTO: SPORTPLUS.SG
In what is its most ambitious and innovative campaign yet, global sports brand ASICS has released a teaser of its newest and most exciting product yet, to be launched on 9 January 2023.
SportPlus.sg is one of the first few in the region, and one of just five in Singapore to try out the new 'mystery shoe' ahead of its slated launch next month.
John Yeong, founder of SportPlus.sg and a running enthusiast, took the mystery shoe out for a couple of runs over the past week before giving his verdict on ASICS' newest product.
PHOTO: SPORTPLUS.SG
You can watch the highlights from his run via Instagram Reels here.
Studies have shown that comfort is the number one consideration for runners when purchasing new running shoes. So how do the new shoes fare in terms of comfort, and what are John's thoughts after taking them out for his runs?
PHOTO: SPORTPLUS.SG
How did you feel wearing and running with the mystery shoes? What are three things you love about running in these shoes?
JY: Obviously, I have my favourites when it comes to race day shoes - but for your regular daily trainers without all those fancy tech, this has got to be the most comfortable pair so far.
Firstly, from the moment you slip them on, you can already feel the cushioning all around your foot - heel counter all the way around to the front. It feels like my foot is wrapped in pillows.
PHOTO: SPORTPLUS.SG
Second, I think it is also a pretty decent stack height which means runners who wear these are in for a cushioned ride, and will thoroughly enjoy the experience.
Lastly, I am always particular about the toe box area as I have pretty broad feet and this shoe is a good fit as well as it doesn't pinch on my toes, even when I took the shoes around sharper turns during the wear test.
PHOTO: SPORTPLUS.SG
How does the mystery shoe fare in comparison with other pairs of ASICS shoes in terms of its increased comfort?
JY: I have always been a fan of ASICS shoes at least when it comes to running. They are pretty consistent when it comes to producing shoes that are comfortable for running. My current favourite for 2022 is the ASICS NOVABLAST 3, which I use for most of my easy runs, but I feel that pair is now under threat with the release of these new shoes in January.
PHOTO: SPORTPLUS.SG
How does the increased comfort of the shoes enhance your running experience?
JY: There are many people who are skeptical about how running shoes can improve a runner's experience. Especially friends of mine who don't actually run regularly or not as active in the scene. But I can tell you for a fact for someone who runs regularly it does make a world of difference.
For one, it makes me want to go a little further when I am wearing a pair of running shoes I find comfortable - instead of just tolerating the run because I have to. These new mystery shoes are a pair I would even wear out for walks and feels a bit multi-functional, I may be wrong but I am just guessing they are best suited to be your daily trainers because they are a pair I could probably wear for 60-70 percent of my runs in my shoe rotation.
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