It's exciting times at HOKA as the brand launches its fall 2024 campaign, FLY HUMAN FLY as well as the Speedgoat 6, designed to conquer the trail
Singapore 31 July 2024 – HOKA®, a division of Deckers Brands (NYSE: DECK), is proud to debut the latest iteration of the award-winning Speedgoat franchise; the Speedgoat 6. The newly designed Speedgoat was built with an optimal balance of cushioning and traction, making it an ideal solution for training or racing.
Many Trails. One Goat.
The Speedgoat 6 introduces ultralight CMEVA cushioning to the midsole, combined with aggressive traction for the lightest and most responsive Speedgoat to date. These thoughtful updates ensure an agile and grippy ride, engineered for conquering challenging terrain with confidence. The reinvigorated design of the Speedgoat nods to HOKA’s origins, and the brand's ongoing dedication to pushing boundaries on the trail.
A workhorse for technical terrain, the Speedgoat 6’s Vibram® Megagrip outsole, equipped with Traction Lug, delivers aggressive traction across both wet and dry surfaces. Drawing inspiration from the resilience of a goat's hoof, the 5mm lugs feature a revised orientation, increasing grip and adaptability.
This high performing technology from Vibram® offers unparalleled confidence, empowering runners to tackle trails with ease.
The Speedgoat 6 features a new lightweight woven upper designed to enhance breathability while remaining durable. A HOKA patent pending dynamic vamp and internal support chassis offer an accommodating fit to keep your foot stable and secure at a variety of paces. The plush, dual-gusseted tongue and reinforced toe bumper allow for enhanced support and protection ensuring a comfortable ride mile after mile. Weighing in at 8.2 oz for a women’s size 8 and 9.8 oz for a men’s size 10, with a 40mm stack height and 5mm drop, the Speedgoat 6 was made to elevate your trail running adventures.
“HOKA was born on the trails and remains deeply rooted in the authentic essence of trail running. The Speedgoat 6 was meticulously crafted to excel in these rugged environments, offering a seamlessly smooth ride that can conquer a myriad of elements,” said Colin Ingram, Vice President of Product at HOKA. “We are excited for trail enthusiasts to experience the GOAT, whether they are taking on their next trail race, embarking on a thru-hike, exploring more technical terrains or stepping onto the trail for the first time.”
Born to Tame the Trail
HOKA will launch a new campaign, ‘MANY TRAILS. ONE GOAT.', highlighting the unstoppable OG trail icon. This campaign will debut with a short film that showcases two trail runners conquering a range of terrains – dirt, gravel, rocks, and wet surfaces, thanks to the incredibly grippy soles of the Speedgoat 6. The ‘MANY TRAILS. ONE GOAT.’ campaign underscores HOKA’s position as the leader in trail shoe innovation, and its ongoing dedication to pushing the boundaries of sport.
The Speedgoat 6 franchise will expand later this Fall with two GORE-TEX® models. These low and mid iterations will feature GORE-TEX® Invisible Fit technology for waterproofness and breathability with a lighter, more flexible construction.
The Speedgoat 6 ($259) is available for purchase today at both the HOKA ION Orchard Concept Store and HOKA Raffles City Concept Store.
FLY HUMAN FLY, FALL 2024
Adding on to the excitemnet, the brand also launches the latest evolution of its FLY HUMAN FLY globally integrated marketing campaign with an anthem film entitled ‘Bird’s Eye.’ Bringing the brand’s origin story to life, the film celebrates joyful performance, while inspiring movers everywhere to take flight with the belief that “We Are All Born To Fly.”
To bring the new brand anthem film to life, HOKA partnered with its creative agency of record, Anomaly, further building on the “Murmuration” campaign released in June of last year (2023). The new brand campaign,“Bird’s Eye,”taps into the brand’s origin story of being founded in the French Alps. With captivating aerial POV shots, the film follows a bird that joins all kinds of movers – road runners, trail runners, and casual joggers– in epic flight from the top of the mountain as they descend onto the roads.
This story of joyful flight is a testament to the power of community and movement – we fly higher, run faster, and go further – together. Through this exploration, the audience comes to discover that these runners feel the same excitement and freedom as flying, reiterating a powerful HOKA-led truth: We Are All Born To Fly.
Through each seasonal FLY HUMAN FLY campaign, such as ‘Bird’s Eye,’ HOKA aims to reinforce its authenticity as a modern performance brand, creating an emotional touchpoint with its close-knit community. FLY HUMAN FLY will continue to serve as an invitation for all movers to find their way to the starting line and experience the joy of movement.
Check out the HOKA F24 campaign, now launched globally, on HOKA.com and across the brand's social media pages.
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