The carbon-neutral run, which aims to see 50% more sign-ups than last year, will offer
participants five run routes — 3km, 5km, 10km, 15km and 21.1 km
Singapore, Wednesday, 5 March 2025 - The Income Eco Run (IER) is back this year on 8 June at the Marina Barrage, bigger and better with new initiatives to mark Income Insurance Limited’s 55th Anniversary. IER is the company’s flagship event that champions climate-positive awareness and action by encouraging the public to take on zero-waste and sustainable lifestyle practices through the theme, “How Far Will You Go for Zero Waste?”
The carbon-neutral run, which aims to see 50% more sign-ups than last year, will offer
participants five run routes — 3km, 5km, 10km, 15km and 21.1 km - and allow them to clock
their preferred distance flexibly in support of a zero-waste lifestyle. The Kids category
encourages children aged between four and 12 years old to run either 700m or 1km for the
cause. Similar to last year, the run route will again take participants through the iconic landmarks of Singapore, such as Gardens By The Bay and the Singapore Flyer. The start
and finish points of the run will be at the Marina Barrage.
Income Insurance will continue to match one dollar (S$1) for every kilometre (1 km)
clocked at IER 2025 in support of green initiatives and aims to double the funds raised at
last year’s event.
New Initiatives to Bring More Onboard a Sustainable Lifestyle
To rally more people in Singapore to stand behind the cause, IER 2025 is offering these new
extensions, two of which are commemorative to mark Income 55.
Commemorative Complimentary participation for the first 1,000 individuals aged 55
and above Income Eco Run 2025 is opening the event to the first 1,000 registrants, who are 55 years
old and above to participate for free. This gesture celebrates not only Income 55 but also the
insurer’s long-standing commitment to promoting active aging and seniors’ well-being, which is a key focus area in progressing the company’s sustainability agenda.
Commemorative 55km Eco-Ultra Marathon
To highlight the connection between endurance sports and environmental responsibility, IER
2025 is also introducing a commemorative and by-invitation-only 55KM Eco-Ultra
Marathon to set the standard for and be the showcase for eco-conscious endurance
running.
Ultra runners exemplify discipline, perseverance, and resourcefulness - qualities that mirror
the commitment needed to drive sustainable change. By taking on this extended-distance
challenge, participants will champion zero-waste practices, demonstrating how athletes can
minimise their environmental footprint through responsible consumption, waste reduction,
and mindful running habits despite their ultra-run routes.
New Pets Category
For the first time, IER is introducing a 1km Pets Category and inviting dog and cat owners to
walk alongside their furry companions in support of a greener future. The walk from Marina
Barrage to the Flower Dome at Gardens by the Bay not only promotes the bond between
pets and their owners but also fosters eco-conscious habits within the pet community.
Through this new category, IER 2025 aims to highlight the environmental impact of pet
ownership and encourage sustainable practices such as the use of eco-friendly pet products
and habits. By making sustainability a shared responsibility - whether on two legs or four -
IER 2025 continues its mission to create an inclusive movement where every participant,
including pets, plays a part in building a zero-waste and sustainable future.
Advocate and Influence Sustainable Behaviours and Zero Waste Practices
Most significantly, IER 2025 will again lead by example by making a conscious choice to use
plastic-free cups at all its hydration stations. This will be the third consecutive year that the
IER is partnering Foopak in using compostable plastic-free cups at the event and is the only
mass run in Singapore to do so. It is estimated that about 73,000 hydration cups will be used
at IER 2025 and saved from the landfill to support the zero-waste cause.
Additionally, event tees will be made from 100% recycled materials and are available
only as an opt-in purchase. IER remains the only mass run that encourages participants to
wear past Income Eco Run tees or their own orange t-shirts to reduce waste.
To further promote waste reduction, adult participants will again be wearing the smallest run
bibs in Singapore as IER bibs are 65% smaller than regular bibs. They will also continue
to receive e-certificates to mark their participation instead of a finisher medal. Banana peels
collected during the run will be composted by an Eco partner.
Last year, 66 kg of banana peels were composted, 60% more recyclables were recycled
including metal cans, paper cartons and plastic bottles, and general waste generated per
pax dropped by 25%.
To cultivate eco-warriors amongst younger IER participants, the Kids Category will use seed
paper bibs, allowing participants to plant and grow vegetables or herbs at home after the
event.
To heighten awareness and encourage sustainable practices from a young age, IER is also
partnering Plastify, an organisation that recycles plastic waste, to offer finisher medals made
from recycled plastic bottle caps at the Kids Category. The medal can also double up as
a coaster.
Encouraging Community Action at the IER Eco Festival and Eco Village
Another additional highlight that participants can look forward to is the IER Eco Festival that
will be held alongside the event’s Run Pack Collection (REPC) on 31 May and 1 June at
Guoco Tower.
The event will boast interactive and eco-friendly activities with booths from diverse green
partners to raise awareness and engage Singaporeans on sustainable living beyond the run.
This year’s REPC, which is held at a pet-friendly venue and will have relevant green partners
for pets and pet owners as well, allows participants who own dogs and cats to bring them
along when collecting their run packs.
On event day, IER will continue to host the IER Eco Village, offering more
sustainability-focused experiences for participants as it strengthens its collaboration
with eco partners. This will also provide an accessible platform for attendees to support
waste practices, such as e-waste and plastic recycling and upcycling.
To further minimise its environmental impact, Income Insurance will be carrying out carbon
offsetting for the production of the IER tees and participants’ commutes to the REPC and to
the IER on event day.
Mr. Andrew Yeo, CEO of Income Insurance, said, “The Income Eco Run is more than just
a run. It is a movement that unites people from all walks of life in the pursuit of a sustainable
future. This year, we are excited to introduce new categories that encourage more people in
Singapore to embrace zero-waste practices and sustainable living as we continue to drive
advocacy for a greener future. Whether you’re a senior participant, a pet owner, an
ultra-marathoner, or just a leisure runner, there is a place for everyone at IER 2025 to stay
active, healthy and sustainable in this edition of the run where we also celebrate Income
Insurance turning 55. Together, let us take action to protect our future and that of our planet.”
Last year, a total of 60,000km were clocked for IER, which amounted to S$60,000 in funds
raised to support 'Project Zero-waste for Schools' in collaboration with the Singapore
Environment Council (SEC). Primary and secondary students embarked on experiential
learning about the circular economy and conceptualised school-based eco-initiatives to raise
awareness and encourage action amongst peers.
Registration for the IER is now open here with registration fees starting from S$45 for adults and S$24 for children and $30 for the Pets Category.
Register now and enjoy early bird rates fees from now until 31 March 2025.
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