Whether you are speeding up or slowing down, lululemon is committed to helping you feel and look your best
PHOTO: GENE LECK, SPORTPLUS.SG
lululemon is reshaping the narrative on men’s wellbeing, with the understanding that wellbeing encompasses not just mental, but also physical but social aspects.
PHOTO: GENE LECK, SPORTPLUS.SG
Acknowledging that there are times where we need to go slow, just as there are moments in which we need to go fast, lululemon's latest global campaign entitled 'Your Move' looks to reshape the narrative and conversations on wellbeing by focusing on intentional living.
PHOTO: TATLER SINGAPORE
Veering away from a traditional emphasis on physical excellence and achievements, 'Your Move' looks to encompass the social and mental aspects of wellbeing as well - bringing into sharp focus issues with the world's current obsession and problems with hustle culture, which often glorifies hard work at the expense of personal wellbeing.
PHOTO: TATLER SINGAPORE
In line with this campaign, lululemon latest releases this fall and its bestselling apparel are deemed to be a perfect match to help men feel and be their best.
PHOTO: GENE LECK, SPORTPLUS.SG
Brought to life by NBA star and lululemon Global Ambassador Jordan Clarkson, lululemon’s Your Move offering provides the support needed for any activity from breath work to on-the-court action, delivering durability, stretch, and comfort for both Fast and Slow movements.
PHOTO: TATLER SINGAPORE
Speed Up: Full physical power happens when you consciously lock into all parts of your body. Everything fires at the same time - and you can take it to a new level.
PHOTO: TATLER SINGAPORE
Slow Down: Slowing down is a healing process. Visualisation and meditation helps you tap into who you truly are.
Dropping in a fresh set of colourways, the collection features lululemon staples such as the ABC Relaxed-Fit Cropped Pant powered by ABC™ technology, and allows for rest-day comfort with an elevated look, making it easy to pair with for any plan; Pace Breaker Short that lets you amp up any workout and is crafted with lightweight fabric that doesn’t hold momentum back; as well as the Metal Vent Tech Sleeveless Shirt 2.0 - the ultimate gear for running and training, allowing for continuous action and agility.
PHOTO: TATLER SINGAPORE
Teaming up with Tatler Asia last month, lululemon also held a special Wellbeing and styling session with prominant male figures from the Singapore community.
PHOTO: TATLER SINGAPORE
Beginning with an individual styling session with Adriel Chiun, Tatler’s in-house stylist, who guided the group in exploring and trying on lululemon gear that could help carry each individual through the full spectrum of his everyday routine, the evening was concluded with a Men's Circle session in which topics such as traditional ideas of masculinity, vulnerability, boundaries, purpose, and meditation were discussed and opinions expressed in a safe space.
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