The brand’s Singapore retail destination transformed to showcase the power of Nike Air via athlete hologram spectacle and multiple Nike Air-inspired services for Members
Singapore, 15 July 2024 - Last weekend, Nike inspired and empowered athletes* via its “Win On Air” Experience, a collection of moments and services including a two-story high, athlete hologram spectacle powered by Nike Air, at Nike Orchard Road.
The retail destination, in partnership with GMG, global retailer and distributor, is more than a store. The space is a sport hub designed to serve athletes* of all ages (men, women and kids) and help transform their ambitions into reality.
Nike Orchard Road has three-levels and occupies 28,000 square feet of space, which makes it the company’s largest monobrand Nike store in Asia, outside of China.
The Nike “Win On Air” athlete hologram spectacle demonstrates the power of Nike Air on the façade of Nike Orchard Road’s atrium. Kylian Mbappé (Football), Sha’Carri Richardson (Track & Field) and Victor Wembanyama (Basketball) are featured in the presentation wearing Air Zoom Mercurial Superfly 10 Elite, Air Zoom Maxfly 2 and Air Zoom G.T. Hustle 3, respectively.
The featured footwear incorporates Air Zoom innovation, which has been re-engineered across multiple sports to optimize energy return. Nike Air will help the brand’s athletes break barriers at the summer games in Paris.
During the Nike “Win On Air” Experience, Nike Members will have an opportunity to access new in-store Nike Air-inspired events and services via the Nike App.
On Saturday, 13 July, the Run Swoosh Session united and energized the local running community for a 5-kilometer community run. The Swoosh Studio also offers audio-guided or run coach-led treadmill experiences until 31 July.
At both running experiences, Members will have an opportunity to trial the all-new Nike Pegasus 41 Blueprint.
Nike By You, an immersive customization experience, will offer the exclusive “Win On Air” and “Air Studio” collections, for a limited time only. These designs can be customized on t-shirts and hats. Teo Chong Wah, Singaporean artist, partnered with Nike By You for the “Win On Air” Collection, which embrace the playful spirit of athletic prowess and bring the dynamic energy of athletes to life.
Nike Orchard Road is located at 268 Orchard Road, Singapore.
The Nike “Win On Air” athlete hologram spectacle will be held from July 13 – 15 at 8:15 p.m., 9:15 p.m. and 10:15 p.m. The additional events and services will be available during the store’s operating hours from 10 a.m. to 10 p.m.
*If you have a body, you are an athlete.