Sport Plus Media Pte Ltd works with Singapore athletes and content creators to pilot athlete sponsorships model through local and regional races
January 28, 2025 [Singapore] – Media publisher and content agency Sport Plus Media Pte Ltd, also known as SportPlus.sg, a leader in sports marketing and media, is thrilled to announce the launch of its highly anticipated Racing Team, set to compete in duathlons, hybrid racing, marathons, and other endurance events throughout 2025.
With a focus on innovation, performance, and content creation, SportPlus Racing comprises a unique blend of elite athletes and sports content creators dedicated to pushing the limits of endurance sports while engaging and inspiring a regional audience.
This new initiative marks an exciting chapter for SportPlus.sg as it expands its involvement in the athletic community, blending competitive excellence with cutting-edge media production.
Having the largest and most diverse network of athletes and sports creators in Singapore, and working with the majority of Singapore's most established races and events, SportPlus.sg believes the concept of a media-led racing team has good potential to take flight in the coming years, and would like to pilot an initiative in 2025 to evaluate its potential.
The initiative seeks to explore how media-led sports teams in Singapore can potentially offer better returns of investment (ROI) for brands without the need to sacrifice athlete support at the same time, in order to grow the local sporting ecosystem in the mid to longer term.
The Racing Team will not only compete at local and regional races but will also document their training, races, and personal journeys, creating compelling content that connects with sports and fitness enthusiasts, and followers across various digital platforms.
"We're thrilled to launch the SportPlus Racing Team and take our passion for sports to the next level,” said John Yeong, Founder and CEO of Sport Plus Media Pte Ltd.
“Our team will be composed of not only some of Singapore's best athletes but also dynamic sports content creators who will bring their experiences, insights, and inspiration to an audience that expects high quality content from everyday people. This is about pushing performance boundaries, while at the same time telling stories that resonate, and elevate the culture of endurance sports in Singapore to show businesses and brands that sports in Singapore is worth investing into,” he added.
The team has recruited over 30 athletes who hail from different genres of sports including HYROX, running and duathlon; with a focus on individuals who are not only driven to perform but also passionate about creating authentic and engaging content.
These athletes will receive support from the team's sponsors such as Garmin, iRun Singapore, Simply Active Asia, Oakley, and Muscle Lab Singapore, and will have the opportunity to collaborate with SportPlus’ media team to produce content through its digital channels to promote their own personal brand for better exposure.
Partners of SportPlus Racing team play a crucial role in driving the team's success. Through their commitment, they bring technical expertise, and also invaluable support through resources and access to better equipment and recovery services to enhance athlete support - helping the team to make it a better racing experience for its athletes and creators.
SportPlus.sg is excited to collaborate with its team of athletes to deliver an exciting and multifaceted approach to sports marketing, bringing fans closer to the action and inspiring the next generation of athletes. Through powerful storytelling and immersive content, the Racing Team aims to showcase the highs and lows of endurance sports, highlight the hard work that goes into training, and share real, raw experiences with a passionate audience.
While Sport Plus Racing's intention is not to recruit the biggest names in Singapore sports, it does hope to offer a platform to showcase young athletes who are rising stars as a showcase to its network of partners, in the hope that these athletes can secure future endorsements to support their sporting journeys.
John shared: "Our years working in this industry have shown that unless you are a Joseph School, Loh Kean Yew or Shanti Pereira, you are unlikely to get brands knocking on your door. Our culture here is you either have to achieve greatness first before brands coming seeking you out, or you need to have a high following before you get noticed."
"We may not have the resources as big as many of the MNCs, but we hope that through the work we do and the platform we have we can help connect the many talented athletes here to opportunities from our partners."
Those interested in working with SportPlus Racing can write an email to info@sportplus.sg.
About Sport Plus Media Pte Ltd
SportPlus.sg is a forward-thinking sports media agency specialising in content creation, athlete representation, and brand partnerships. With a commitment to delivering high-quality, authentic sports stories, SportPlus.sg works with brands and athletes to create engaging and impactful narratives that resonate with global audiences.
For more information, visit www.sportplus.sg or follow us on https://www.instagram.com/sportplus.sg
