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Writer's pictureJohn Yeong

Under Armour hosts Beach Bootcamp in Celebration of Women and Breast Cancer Awareness Month

Showcasing the latest from Under Armour Women's training range, UA's beach bootcamp demonstrated the grit and strength of women through workouts led by UFIT Singapore

PHOTO: HANIDA HUSSEIN, SPORTPLUS.SG

In conjunction with the breast cancer awareness month of October, Under Armour hosted a beach bootcamp at Sentosa while showcasing new products within the Under Armour Women's Range.

PHOTO: HANIDA HUSSEIN, SPORTPLUS.SG

This is a follow up to under Armour's annual commitment towards celebrating women in sports and fitness, with the american sportswear giant running a #U1st campaign in 2021, in which women were reminded to put themselves and their needs first ahead of their roles of taking care of others.


More photos from Under Armour Women's Beach Bootcamp is available in our photo gallery here.

PHOTO: HANIDA HUSSEIN, SPORTPLUS.SG

Held against a picturesque sunset backdrop of Siloso beach, some 20 active women and athletes took part in a full-body workout session with exercises curated by UFIT Singapore.

PHOTO: HANIDA HUSSEIN, SPORTPLUS.SG

Decked from head to toe in Under Armour's latest apparel - namely the Armour Mid Crossback bra and UA No-slip waistband leggings, the group demonstrated their strength and power as well as the versatility of Under Armour Women's training range through a series of kettlebell workouts.


More photos from Under Armour Women's Beach Bootcamp is available in our photo gallery here.

PHOTO: HANIDA HUSSEIN, SPORTPLUS.SG

Be it jumping up, throwing down, or lunging forward - the UA No-Slip Waistband leggings and UA Crossback bra are built to handle any move from the gym to the beach.

PHOTO: HANIDA HUSSEIN, SPORTPLUS.SG

Armour Mid Crossback Bra


Bras shouldn't be complicated. They should be comfortable and they should be supportive. Under Armour went straight to the source and asked real women how to make their favourite Under Armour bra even better.


More photos from Under Armour Women's Beach Bootcamp is available in our photo gallery here.

PHOTO: HANIDA HUSSEIN, SPORTPLUS.SG

How it works?


Better Design - Under Armour opened up the keyhole detail so it's not only amazing to look at, it's easier to get on and off.


Better Support - Higher neckline delivers enhanced coverage and support exactly where women need it.


Better Shape - Super breathable, re-engineered pads have a more natural contour that won't slip or sacrifice shape.

PHOTO: HANIDA HUSSEIN, SPORTPLUS.SG

UA No-slip Waistband


Whether it's rolling over in down dog or creeping down during a squat, rogue waistbands steal your focus and drive while working out. So Under Armour created one with a special hidden print that helps it to stay put so women can push harder.


More photos from Under Armour Women's Beach Bootcamp is available in our photo gallery here.

PHOTO: HANIDA HUSSEIN, SPORTPLUS.SG

How it works?


Smart Construction - Under Armour hid a double-sided silicone print inside super-soft fabric to keep the waistband from slipping or sagging with each move


Continuous Coverage - Super comfortable high-rise design for the perfect amount of support and coverage.

PHOTO: HANIDA HUSSEIN, SPORTPLUS.SG

More photos from Under Armour Women's Beach Bootcamp is available in our photo gallery here.



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