SINGAPORE — The Ascott Limited (Ascott), the lodging business unit wholly owned by CapitaLand Investment (CLI), has officially launched the 2026 edition of its signature activ∞ program across its Citadines properties in Singapore. Running from September through November 2026, the campaign introduces a localized chapter titled “Your City, Your Way,” encouraging business and leisure travelers to explore the Lion City on foot alongside local communities.
Adapting the global brand framework “Your City, Your Rhythm,” this Singapore execution harnesses the country’s booming run club culture. Rather than confining fitness to hotel treadmills, the initiative positions urban running as a primary gateway to discovering heritage enclaves, modern architecture, and waterfront routes across the city.
Tapping into Singapore's Booming Running Scene
The campaign’s focus mirrors nationwide lifestyle trends. According to recent data from Sport Singapore, jogging and running held strong as one of the country's top fitness pursuits in 2025 with a 25 percent participation rate. Beyond solo workouts, running has increasingly evolved into a social medium across Singapore, with run crews gathering weekly to bridge fitness, networking, and cultural appreciation.
Singapore’s compact urban layout—seamlessly linking park connectors, historic streets, and central commercial districts—offers an accessible landscape for this style of "run-seeing." Through activ∞, Citadines seeks to immerse long-stay and transient guests into this local rhythm, encouraging them to traverse the exact pathways locals use daily.
Citadines × Salomon: activ∞ 5KM Urban Run
To anchor the campaign, Citadines has joined forces with performance outdoor and footwear brand Salomon. The collaboration unites Salomon’s technical community roots with Citadines’ hospitality platform.
The partnership kicks off with the activ∞ 5KM Urban Run on 19 September 2026, organized exclusively for Citadines guests who are members of the Ascott Star Rewards (ASR) loyalty program. The community event coincides with the nationwide debut of the Salomon AERO BLAZE 4 GRVL GTX running shoe on 18 September.
Designed as an educational “run and discover” loop, the route guides runners through key heritage and contemporary districts, sharing bite-sized historical insights into how Singapore's historic quarters have adapted into modern community spaces.
Participants taking part in the flagship run will receive:
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An event-day Salomon voucher
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A Salomon performance headband
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An exclusive Citadines gift bag featuring branded merchandise
Monthly Community Runs Through November 2026
The collaboration will extend across the final quarter of the year with two subsequent community editions:
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18 October 2026: Citadines × Salomon Community 5KM Run
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15 November 2026: Citadines × Salomon Community 5KM Run
Each session offers ASR members staying at Citadines properties direct access to guided urban running routes while connecting with like-minded travelers and local runners.
How to Join
Participation in the activ∞ 2026 running series is complimentary and open to all Citadines guests who are registered members of the Ascott Star Rewards (ASR) program.
Guests can register for the community runs directly through Citazens—Citadines’ on-property brand ambassadors—or find detailed registration and property details at the Ascott Star Rewards Official activ∞ Portal.