Our Brand
From a heritage in sports storytelling to the high-energy, forward-moving spirit of Velocity.
From Foundation to Velocity
At SportPlus, sports, fitness and wellness are more than activities — they're vehicles for connection, joy and lasting change. Since day one we've built fun, meaningful, immersive experiences that inspire communities and help people excel.
Micro-pessimists, macro-optimists: we lead from the front, pushing what's possible through storytelling, interactive media and live events that spark emotion and leave memories that last.
Built on three core pillars
We remember what moves us. Sport is a vehicle for joy, energy and positive memories.
Great stories, told well, impart values and drive real, lasting lifestyle change.
A forward-looking, experience-led approach built around content and interactive media.
What drives us
An evolved identity
As we grow, our identity reflects two sides of who we are. A two-tiered brand keeps our presence as dynamic as the communities we serve — the SportPlus Classic mark for our publishing heritage and established authority, and the Velocity identity for our high-energy, forward-moving spirit.