Unite in Style: Guinness x Tobyato Brings Premier League Passion to Singapore Fans
Football fans in Singapore have reason to celebrate this Premier League season, thanks to a fresh collaboration between Guinness and Singaporean illustrator Tobyato. The Guinness x Tobyato collection is designed to unite fans of all clubs, blending the passion of football with bold, local artistry.
A Celebration of Football, Art, and Community
The partnership brings Tobyato’s signature style to match day merchandise, creating a vibrant collection that reflects both the energy of the Premier League and the rich character of Guinness. Available for a limited time, fans can find the collection across coffee shops, bars, supermarkets, online platforms, and delivery apps.
The collection includes:
- Limited Edition Jersey: Sleek black design with the iconic Guinness logo and playful sleeve graphics for fans who thrive on match day energy.
- Collector’s Edition Jersey: Showcases Tobyato’s bold artwork, fusing football, art, and storytelling in a standout design.
- Accessories like a cap, sling bag, and sports towels, turning every item into a statement of football passion.
Tobyato explains the inspiration:
"I wanted to use the jersey, traditionally something that divided supporters by teams, into something that could bring fans of football together. We might be fans of different clubs, but we are all fans of the beautiful game."
The Art Behind the Collaboration
Every design element in the Guinness x Tobyato collection is crafted with intention, reflecting football culture and local pride:
- Pint-balancing toucan on a football – symbolising the spirit of the game and Tobyato’s love for animal motifs.
- Trio of perfect Guinness pints – an emblem of celebration and camaraderie.
- 1759 motif – honours Guinness’ heritage, reimagined as a symbol of passion and tradition.
- Guinness can with Kallang Wave pattern – celebrating Singapore’s iconic stadium culture.
Star-Studded Launch Event
The collection launch features some of Singapore’s familiar sports faces, including Chris Van Huizen of Lion City Sailors, Guinness fan Paul Foster, and rising athlete Kerstin Ong.
Fans can join the celebration at the StarHub Premier League Watch Party on 20 September 2025 at ARFC East Coast Park. The event promises football, games, and freebies – including 1-for-1 Guinness pints for StarHub subscribers.
How to Get Your Hands on the Collection
The Guinness x Tobyato merchandise is accessible through multiple channels:
- Bars & Pubs: Participate in the Guinness Passport Challenge at 15 outlets. Collect stamps for pints purchased and redeem exclusive merchandise.
- Coffee Shops: Grab a Limited Edition jersey when you purchase six bottles of Guinness Foreign Extra Stout (640ml).
- Supermarkets, Hypermarkets & Amazon: Spend $45 or more on Guinness Draught products to claim a Limited Edition jersey. On PandaMart, receive a sports towel with every 2 x 5+1 packs of Guinness Draught in a Can (440ml).
Terms and conditions apply.
This collaboration proves that football isn’t just about rivalries—it’s about community, creativity, and shared passion.
Whether you’re cheering in a bar, at home, or with friends at a coffeeshop, the Guinness x Tobyato collection brings fans together to celebrate the beautiful game. #Guinness #Football #PremierLeague
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