A refreshed identity that unites history, innovation and community at Singapore’s premier sports destination
SINGAPORE, 28 November 2025 — Singapore’s iconic sports and entertainment venue has entered a bold new chapter. The Singapore Sports Hub has officially been renamed The Kallang, signalling a renewed commitment to delivering world-class sport, entertainment, lifestyle, and community experiences for all Singaporeans.
The rebrand was unveiled today by The Kallang Group—formerly Kallang Alive Sport Management—at a launch event held at the Bank of Singapore Lounge in the National Stadium. More than 300 partners and stakeholders across the sport, entertainment, lifestyle and community sectors attended the event, marking a milestone moment in Singapore’s sporting landscape.
Why Singapore Sports Hub Is Now The Kallang
The name “Kallang” is deeply rooted in Singapore’s sporting history. It is synonymous with national pride, unity and unforgettable moments—from the deafening Kallang Roar to the iconic Kallang Wave. It is home to both the old and new National Stadiums and has long been the heart of Team Singapore spirit.
The refresh reflects an expanded purpose:
A venue that is not just a stadium, but a destination.
A place where global stars, local heroes and everyday Singaporeans come together across sport, culture, music and community life.
Chairman Keith Magnus shared:
“The Kallang is not just a world-class venue. It is a feeling, a connection, a shared memory. Our ambition is for The Kallang to become the excitement epicentre of Singapore—one of the most exciting and loved destinations in the region for generations to come.”
A Strong Track Record Since the 2022 Takeover
Since the government’s 2022 takeover, The Kallang has recorded rapid growth, including:
- Over 4,000 event days
- More than nine million visitors
- Significant increase in sport, entertainment and lifestyle events
Major global events hosted in 2025 include:
- World Aquatics Championships
- World Para Swimming Championships
- Lady Gaga’s only Asia stop
The precinct has also played host to community favourites such as the National School Games, GetActive!, Majulah Fiesta, and ONE Countdown, reinforcing its role as a space for all ages and communities.
New Tagline: “Feel Alive” — What It Means
The Kallang’s new brand identity is anchored on four pillars:
- Connection — Strengthening community bonds and creating spaces that bring people together
- Vibrancy — An energetic hub where people train, play, perform and celebrate
- Excellence — Precision planning and delivery of world-class experiences
- Leadership — Bringing global firsts to Singapore and elevating the live event landscape
Paralympic champion Yip Pin Xiu called the refreshed identity “inspiring” and a powerful symbol for future sporting moments in Singapore.
Countdown 2026: First Major Event Under the New Name
The Kallang’s first major event after the rebrand will be Countdown 2026, featuring:
- Super Junior as headliners for the Countdown Concert
- Family-friendly activities across the precinct
- Singapore’s longest countdown fireworks — a spectacular 35-minute showcase over the Kallang Basin
Visitors also stand a chance to win The Kallang Pass, granting a year of event access to the National Stadium and Singapore Indoor Stadium in 2026.
Upcoming Infrastructure Enhancements: A Fully Revitalised Kallang by 2028
To elevate visitor experience, The Kallang Group has announced a multi-phase enhancement plan beginning in Q2 2026, including:
1. Waterfront Alfresco Dining
New day-to-night dining concepts along the Kallang Basin, transforming the waterfront into a vibrant social hangout.
2. Upgraded Splash-N-Surf
A reimagined kids’ playscape featuring:
- Next-gen water play zones
- Active sensory play areas
3. First-Ever Sheltered Padel Ecosystem
Competition-ready courts that merge sport, lifestyle and play under one roof.
4. Revitalised Climbing & Bouldering Walls
Enhanced facilities designed for climbers of all levels.
The mall will remain open throughout construction, with full completion targeted for 2028.
Championing Social Impact and Community Inclusion
Beyond entertainment and sport, The Kallang Group is expanding its efforts to make live experiences accessible to underserved communities. Since 2023, the group has partnered over 100 charities, supporting thousands of beneficiaries with opportunities to engage in sports, arts and entertainment.
Plans are underway to explore a philanthropic fund that will enable donors to directly support community uplift through programmes at The Kallang.
The Kallang: A New Chapter for Singapore’s Sports & Entertainment Future
The renaming of the Singapore Sports Hub to The Kallang represents both evolution and heritage — a commitment to honour the precinct’s storied past while accelerating its transformation into Singapore’s undisputed hub for live sport, global entertainment, lifestyle and community experiences.
With major upgrades coming, world-class events on the horizon and new initiatives designed to deepen community engagement, The Kallang is set to redefine what it means to “Feel Alive” in Singapore.
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