Singapore is set to become the first market in Southeast Asia to experience the next evolution of wearable technology as EssilorLuxottica and Meta Platforms officially introduce the latest AI-powered smart glasses to the region.
SINGAPORE, 13 April 2026 - From 20 April, consumers in Singapore will be able to purchase the highly anticipated Ray‑Ban Meta Smart Glasses and Oakley Meta Smart Glasses, bringing together iconic eyewear design with cutting-edge artificial intelligence and sports performance technology.
The launch represents a major milestone for the rapidly growing AI glasses market, positioning Singapore as a key hub for wearable innovation in Southeast Asia.
Singapore Chosen as First Southeast Asia Launch Market
The expansion into Singapore follows global momentum for Meta and EssilorLuxottica’s AI glasses lineup, which has already sold millions of units worldwide.
With its reputation as one of the most technologically advanced economies in the region, Singapore provides an ideal environment to introduce next-generation AI wearables that combine connectivity, lifestyle features and sports performance tracking.
According to Denis Chng, Country Manager for Malaysia and Singapore at EssilorLuxottica:
“We are excited to expand the AI glasses category into Southeast Asia, starting with Singapore. As one of the world’s most AI-advanced economies with a thriving tech ecosystem, Singapore is well-positioned to adopt innovative technologies that can enhance daily living.”
The launch also reflects a broader push by Meta to integrate AI more closely with everyday devices. Nicole Tan, Managing Director of Meta Singapore, highlighted the shift toward more personal computing experiences:
“Every generation, computing gets closer to us — from mainframes to desktops to smartphones. Now AI meets you at eye level. Glasses are the ideal way to experience it because they understand your context in real-time.”
Ray-Ban Meta Smart Glasses: Style Meets AI
The Ray-Ban Meta Gen 2 smart glasses are already the world’s best-selling AI eyewear, blending the classic aesthetic of Ray‑Ban with Meta’s AI technology.
Available styles include: Wayfarer, Skyler, Headliner
These smart glasses allow users to:
- Capture photos and videos hands-free
- Listen to audio through open-ear speakers
- Use voice commands powered by Meta AI
- Livestream moments directly to social platforms
- Stay connected without reaching for a smartphone
The combination of classic eyewear design and advanced technology has helped the Ray-Ban Meta glasses become both a tech product and fashion statement.
Adding to the brand’s cultural momentum, global K-pop star Jennie of BLACKPINK was recently named the global ambassador for Ray-Ban and Ray-Ban Meta, highlighting the fusion of fashion, entertainment and AI innovation.
Oakley Meta Smart Glasses Bring AI to Sports Performance
While Ray-Ban Meta glasses focus on lifestyle and social connectivity, Oakley Meta smart glasses target sports and performance tracking.
Developed in collaboration with the iconic sports eyewear brand Oakley, the models launching in Singapore include HSTN and Vanguard.
Designed for athletes and active users, Oakley Meta glasses incorporate real-time sports performance insights, allowing users to monitor their activity while keeping their hands free during workouts or outdoor activities.
This aligns with a growing trend of AI-driven sports technology, where wearables provide athletes with instant feedback during training.
Where to Buy Ray-Ban Meta and Oakley Meta AI Glasses in Singapore
Starting 13 April, customers in Singapore can place pre-orders for the latest AI eyewear through several retail channels, including:
Ray-Ban stores, Oakley stores, Sunglass Hut outlets, EssilorLuxottica retail locations
and authorised optical retailers
Official retail availability begins on 20 April, giving consumers and athletes alike the opportunity to experience the latest innovation in AI smart glasses technology.
The Future of AI Wearables and Smart Eyewear
The launch of Ray-Ban Meta and Oakley Meta glasses in Singapore signals a significant step forward for AI-powered wearable technology.
By combining fashion, connectivity and sports performance tracking, EssilorLuxottica and Meta are redefining how people interact with both technology and eyewear.
As AI continues to move closer to everyday life, smart glasses could become the next major computing platform, seamlessly integrating digital experiences into the real world.
With Singapore leading the way in Southeast Asia, the arrival of these AI glasses marks the beginning of a new era where AI truly meets users at eye level. #OakleySEA #Rayban #EssilorLuxottica
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