ATHLO+ Launches: Singapore's First Media-Powered Athletic Playground Opens Its Doors

Shop verified gear, discover your next crew, compare running shoes side-by-side, and unlock structured training plans—all under one roof. ATHLO+ is officially live at Athlo.sg, created by the team behind SportPlus.sg.

Singapore’s endurance athletes, weekend warriors, and fitness enthusiasts have spent years navigating a fragmented digital landscape. Race announcements live on legacy media portals. Event registrations hide behind third-party ticketing platforms. Technical gear is scattered across niche retail storefronts, run crews organise inside closed Telegram chats, and training logs sit isolated on Strava.

That friction ends today.

ATHLO+ Singapore (pronounced “Athlo”) has officially launched at Athlo.sg. Designed from the ground up as Singapore’s first media-powered athletic playground, the platform bridges community, content, commerce, and sports science into a single, cohesive ecosystem.

The first launch phase this week brings immediate access to an athlete-first e-commerce store, an interactive running shoe comparison engine, an island-wide crew directory, expert-backed coaching modules, and community challenges.

Photo: SportPlus.sg / Isis Ang

Built by the Storytellers Behind SportPlus.sg

ATHLO+ is not an arbitrary retail storefront—it is the direct evolution of five years of grassroots sporting journalism and community cultivation by SportPlus.sg. Having covered local marathons, hybrid fitness races, international majors, elite athletes, run clubs, sports teams and technical gear breakthroughs, the editorial team recognised a clear gap: Singapore's sporting ecosystem needed an active, centralised home.

"We’ve spent the last half-decade reporting on Singapore’s vibrant sports culture, reviewing the latest equipment, and telling the stories of everyday athletes," said John Yeong, Founder of Sport Plus Media.

"ATHLO+ is the natural evolution and culmination of that journey. We are moving beyond simply documenting the athletic lifestyle—we are actively building the infrastructure to empower it. ATHLO.sg gives everyday movers direct access to the gear, science, expertise and community they need to achieve their personal bests."

Because it is built on a media foundation, every brand, tool, and partnership hosted on Athlo.sg carries the trust, testing, and authenticity that local runners and cyclists have relied on for years.

Photo: SportPlus.sg / Aldrich Goh

What is ATHLO+?

At its core, ATHLO+ Singapore operates on a straightforward principle: everyone belongs in sport. Whether you are toeing the line for your maiden 5K, preparing for your debut HYROX wave, targeting a sub-3:30 marathon PR, or simply looking for a weekly social ride, the platform offers structured utility.

The “+” in the name is silent, but conceptually deliberate. It represents more: more access to elite performance tools, deeper community integration, and expanded multi-sport experiences.

Core Features Live on ATHLO.sg

1. The Island-Wide Crew Directory: Find Your Run, Cycling and Sports Clubs

Finding the right community can be daunting. The ATHLO+ Crew Directory indexes vetted run clubs in Singapore, as well as local cycling clubs and sports communities across every region:

• Hyper-Local Discovery: Browse crews by location (Central, East, West, North), pace discipline, meeting day, and workout format.

• Frictionless Onboarding: Detailed profiles explain what to expect before turning up, eliminating the intimidation factor for newcomers.

Photo: SportPlus.sg

2. Curated Gear, Race-Day Tech, and Sports Nutrition

The ATHLO+ store eliminates guesswork by curating performance products tailored to Southeast Asia's tropical training climate:

• Sports Nutrition & Hydration: Fuel sustained efforts with ANS gels and stay cramp-free against humidity with Supernatural+ or 100PLUS effervescent tablets.

• Race-Day Tech: Track pacing and physiological load with industry-leading Garmin Singapore GPS watches, matched with anti-slip, glare-blocking eyewear from Aura Shades.

• Clean Athlete Care & Recovery: Alleviate tight muscles naturally with Apore Naturals magnesium body cream and stay fresh post-workout with all-natural performance deodorants. Complete your recovery routine with Theragun Singapore percussive therapy devices.

Photo: SportPlus.sg / Isis Ang

3. The Shoe Lab: Side-by-Side Running Shoe Comparison

Selecting running footwear in an era of super-foams and carbon plates is overwhelming. The Shoe Lab on ATHLO.sg enables runners to perform direct, side-by-side running shoe comparisons in Singapore:

• Filter models across midsole stack heights, heel-to-toe drop, overall weight, foam composition, and intended usage (daily trainer, tempo cruiser, or race-day super-shoe).

• Powered in partnership with specialty running retailer iRun Singapore, giving athletes a streamlined transition from digital specification analysis to physical gait analysis and in-store fitting.

4. Applied Sport Science & Recovery Infrastructure

ATHLO+ democratises tools traditionally reserved for elite national squads:

• Lab-Grade Diagnostics: Partnering with FORGED by ReFormd, users can book physiological lactate threshold assessments, VO2 max testing, and biomechanical evaluations to establish accurate training zones.

• Targeted Regeneration: Access exclusive recovery experiences through Shelter Co recovery, offering cold plunges, infrared saunas, and targeted compression recovery spaces.

Photo: SportPlus.sg / Aldrich Goh

5. Structured Coaching & HYROX Preparation

Training without structure leads to plateaus and overuse injuries. ATHLO+ provides targeted coaching programmes in collaboration with Strength Through Range Gym, the premier conditioning facility known for elite running mechanics and HYROX-specific programming - that features a credible running programme led by national runners Gordon Lim, Nicole Low and Richard Heng. Whether targeting your first hybrid fitness race or fine-tuning your marathon build, users receive actionable, week-by-week roadmaps.

6. Online Community Strava Challenges

Consistency requires motivation. The dedicated ATHLO+ Strava Club will host monthly distance and workout challenges. Athletes log mileage, compete for spots on the community leaderboard, and unlock partner rewards, retail discounts, and exclusive event access upon completion.

Photo: SportPlus.sg / Aldrich Goh

Founding Partners: The Performance Lineup

ATHLO+ launches alongside established industry leaders and homegrown performance specialists:

Roadmap: Sports Travel and ATHLO Sports Club?

The platform launch is only phase one of a broader long-term vision:

• ATHLO+ Sports Travel (Targeted for 2027 and beyond): Taking the logistical stress out of destination marathons and global cycling tours. ATHLO+ will curate turnkey race-travel packages—bundling guaranteed bib entries, optimised accommodation near start lines, local transport, and shakeout runs for major regional and international races.

• ATHLO Sports Club: ATHLO+ will transition into physical spaces through the upcoming ATHLO Sports Club. Members will access regular community runs and workouts, tempo pacers, group rides, and social football sessions.

• The Post-Run Ritual with Harry’s: To anchor the social side of sport, Harry’s Singapore steps in as Official F&B and Venue Partner, offering dedicated member perks and hosting ATHLO+ community socials across its nationwide venues.

Why ATHLO+ Matters for Singapore Sport

Retail platforms typically exist solely to sell products. Event portals exist only to process tickets. Social clubs exist inside disjointed group chats.

ATHLO+ ties these threads together into an integrated platform powered by verified editorial storytelling. Backed by the five-year lineage of SportPlus.sg, its core ethos—"Move Together"—ensures that every runner, cyclist, and hybrid athlete in Singapore has the equipment, guidance, and community backing to pursue their next starting line with confidence.

Explore the platform today at ATHLO.sg.