SINGAPORE, 29 October 2026 – Performance footwear and apparel brand HOKA®, a division of Deckers Brands (NYSE: DECK), has officially launched its newest and largest retail footprint in Singapore at Jewel Changi Airport. Opening its doors on 29 October 2026, the flagship location marks a significant expansion for the brand locally, serving as a hub connecting Singapore’s running community with international travellers passing through the world-renowned lifestyle and transit destination.
The Jewel outlet debuts HOKA’s latest global retail design concept in the country—an open, airy layout accented by light wood, clean white fixtures, and the label's signature energetic blue tones.
Expanding Beyond Performance: Singapore’s Widest Lifestyle Footwear Wall
While HOKA gained global acclaim among ultra-runners and marathoners for its signature maximalist cushioning born in the French Alps, the Jewel Changi Airport store reflects the label's rapid rise across streetwear, travel, and everyday wear.
The new space showcases Singapore’s widest HOKA lifestyle footwear wall, curating versatile silhouettes suited for urban commuters and globe-trotters alongside core performance models. Shoppers can explore the brand’s complete lineup across multiple categories:
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Road Running: Cushioned daily trainers and race-day carbon-plated models.
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Trail Running & Hiking: Rugged, grippy footwear designed for technical terrain and outdoor adventures.
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Lifestyle & Recovery: All-day comfort sneakers and slides tailored for walking, travel, and post-workout recovery.
Interactive Tech and Opening Activations: SafeSize 3D Foot Scanning & Local Art Collabs
To deliver a personalised fitting experience, the Jewel store is equipped with SafeSize 3D foot scanning technology. Within seconds, the system maps the precise length, width, arch height, and volume of a shopper’s foot, matching biomechanical profiles with the ideal model and shoe size.
Opening Highlights
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Limited-Time Claw Machine (29 October – 12 November 2026): Shoppers can try their hand at winning HOKA footwear and exclusive merchandise custom-designed in collaboration with popular local illustrator Natasha-Elle (@SADSHRIMPS). Available while stocks last; terms and conditions apply.
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HOKA Run Club Launchpad: Beyond retail, the store will function as an active community meeting point. HOKA Run Club sessions departing directly from Jewel Changi Airport are scheduled to roll out in the coming months, offering guided social runs around the Changi precinct. Schedule updates and sign-ups will be announced via @hoka_sg.
Store Details and Location
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Location: Jewel Changi Airport, Level 2, #02-210
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Address: 78 Airport Boulevard, Singapore 819666
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Opening Hours: 10:00 AM – 10:00 PM daily
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Social Media & Hashtags: @hoka_sg | @jewelchangiairport | #LetsFlyJewel