SINGAPORE, 3 September 2026 — CASIO Singapore has officially announced a brand-new partnership with the BYD Singapore International Marathon presented by adidas, naming G-SHOCK as an Official Sponsor for the 2026 marquee road race.
The collaboration bridges G-SHOCK’s heritage of absolute toughness, shock resistance, and athletic endurance with Singapore’s premier distance running showcase. Ahead of race day, the iconic watchmaker is initiating the partnership on the ground at this weekend's Hood Loops Festival, taking place from 5 to 6 September 2026 at Clarke Quay.
Celebrating Singapore Running Culture at Clarke Quay
The Hood Loops Festival serves as a community-first celebration of Singapore’s urban running scene. Drawing inspiration from weekly neighborhood social runs across the island, the two-day festival gathers runners into dedicated zones designed around movement, social connection, and post-run recovery.
Running enthusiasts and festival-goers visiting Clarke Quay will be able to experience the G-SHOCK pop-up booth, which spotlights the brand’s Active Lifestyle collection—a dedicated lineup engineered for training durability, run tracking, and seamless daily connectivity.
Test Your Reflexes: The "Time Is Right" Challenge
To mark the launch, visitors at the G-SHOCK activation booth can test their precision in the "Time Is Right" Challenge for an opportunity to walk away with a brand-new G-SHOCK Active Lifestyle series watch.
How to Participate:
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Register: Visit the G-SHOCK booth at the Hood Loops Festival and sign up for a complimentary CASIO ID membership.
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Engage: Complete a short questionnaire at the booth station.
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Beat the Clock: Test your reflexes by attempting to stop an active digital timer at exactly 10:58—the signature default timestamp featured across classic G-SHOCK digital displays.
Successful participants who hit the exact mark will earn a chance to win timepieces from G-SHOCK’s running-oriented lineup.
Event Details & Location
| Detail | Information |
| Event | Hood Loops Festival 2026 |
| Dates | 5–6 September 2026 |
| Location | 3 River Valley Road, Block 3B, #B1-01, Singapore 179022 (Clarke Quay) |
| Admission | Open to public / Free entry to community zones |
More Community Activations Ahead of Race Day
The Hood Loops Festival marks the opening chapter of G-SHOCK’s campaign as Official Sponsor of the BYD Singapore International Marathon presented by adidas. CASIO Singapore has confirmed that additional community runs, training-phase experiences, and runner-centric pop-ups will roll out across the island over the coming months as marathoners build their base miles toward race day.
For ongoing announcements, follow official channels on Instagram (@gshock_sg), TikTok (@gshock_sg), and Facebook (CASIO G-SHOCK Singapore).